Every time I watch it I just feel really stricken by it. It makes me feel free in a way I can't quantify. It has that perfect combination of underlying genuineness and sentimentality with abject silliness. My favourite shot might be the one where Cook is singing into a Henry Hoover (already great) and the office girl runs over and switches it on, so Cook can attach the nozzle to his chest and hold his arms up to the sky in triumph. Perfect.
It feels as if there is a tiny dramatic narrative running threads through the video too. We see snippets of things suggesting a reality - the typing and deleting of an email subject field that opens the video, the conspiratorial fake shouting and shooting, the lift music at the end. There's something very genuine about this that reminds me a little of the unspoken and quiet but clear moments in scenes from Lost in Translation.
But ultimately it's the joy of it that gets me. The whole video is a celebration of stupid little moments. The frivolity of bonding. The glee of dancing in a place meant for work, in a place you wouldn't get to be so brazenly yourself.
It's so great. Watch it here:
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Thank you so much for your comments, especially if they include limericks about skeletons.
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